Understanding the Art of Persuasion

Everyday different persuasion techniques are used by us and on us to persuade a successful outcome in our favor. Listed below are a few of the top persuasion techniques, their definitions, and an example for clear understanding.

*Foot-in-the-door: A small request is made, and adhered to, only for a larger request to present itself. For example, you are asked if you would like to enter a raffle for $500. You fill out the little slip at which point you are told you will be receiving the Detroit Free Press for the next month free of charge, than it will cost $30 a month thereafter. The point of the foot-in-the-door method is, if you want to get someone to do something, start small before moving big.

Here’s a video that illustrates the impact of the foot-in-the-door tactic in 59 seconds

*That’s-not-all: The initial proposal is made but then many bonuses are added to the original offer to sweeten the deal. For example, you see an ad for a car wax which is minimally interesting but suddenly they add car deodorizer and interior wipes- free of charge! Continue reading